I'm Amber Pember, MBA, a business broker. I built my own operating and lead-generation systems because nothing on the market did the whole job: generate the leads, keep track of them, follow up, and match buyers to sellers. Other brokers saw what it did for my pipeline and asked me to build it for them.
So here it is, and it's affordable. You already pay for CE credits, your license, your dues, networking, maybe ads, and the leads still slip through the cracks.
This is everything I run E² Exits™ on, customized to you within 30 days. No technology to learn, nothing to update; it just works.
And with the Accelerator, I walk you through eight weeks to make sure you're using it and on the right track, so you spend your time meeting sellers and buyers, not the tech.
I did it for years. Dues, lunches, coffees, handshakes. It brought a deal now and then and it never stopped needing me. The part nobody teaches is where the next seller conversation comes from, every single week, without you manufacturing it by hand.
Everything in Business Broker OPS™ is built around a single job: put a steady stream of qualified owner conversations on your calendar without you having to manufacture each one by hand.
Sixty seconds through the system I open every morning: who to call, what ran overnight, which buyer fits which seller, and what the listing packet looks like when it writes its own first draft. The tour is live below.
The digital networking tool that leads to transactions, and it comes only with Business Broker OPS™. Not for sale separately, not open to outside brokers, not on any marketplace. You stay busy helping clients; the system sends you matches.
Think of it as a shared marketplace built by members, for members: every broker's buyers and sellers in one book, so the system does the matching instead of you hunting, searching, and calling around. If you have a buyer and a matching seller is anywhere in the book, you get the alert; if you have a seller and a matching buyer is in the book, same thing, the other direction.
Here's why it changes the game. A unique business gets lost on the big marketplaces, and nobody tells you a buyer is looking for exactly what your seller has. Worse, most sellers aren't ready to list. But show an owner that a matched buyer already exists, and they're far more willing to sign and sell. That's the work we take off your plate, and it's why the system is here for your whole career, not one deal.
And those emails from private equity firms, portfolio builders, and off-market buyers hunting a niche? Stop deleting them. Reply with your buyer link; their criteria go into your book as a registered buyer, verified when they sign, and you decide whether to share them with the network. The buyers everyone else filters out become your inventory.
Your name and profile sit next to your listings and your buyers; the other broker's sit next to theirs. No one's client is exposed until both brokers agree, and there is no other way in than membership.
Everything you enter matches inside your own book. Share a record with the network, with one click, and it matches across every member's book too. One entry, two engines, your choice.
Before an owner signs, enter the profile of the business, not the owner: industry, size, geography, timeline. E² Deal Match™ tells you how many verified buyers in the network already fit. Walk into the listing appointment with "seven qualified buyers are looking for exactly this," and the agreement gets signed. Nothing about the owner leaves your account until it is.
Every prospect, listing, and buyer you bring lives in your own E² Deal Match™ platform at {your brand}.e2dealmatch.com. It stays private by default. You choose, record by record, whether to share it with the wider E² Deal Match™ network, and nothing is shared without your permission. Your seller's name, your numbers, and your notes never leave your account either way.
Enter what your buyers are looking for: industry, size, geography, timeline, financing. First it matches inside your own book. Share it, and the criteria join one verified book across the network; who the buyer is stays with you.
When a buyer anywhere fits your listing, or your buyer fits another member's listing, the match scores and lands in both dashboards. Both brokers see who the other is, their name and profile right on the match. An NDA goes out first, then you take it from there, together.
I was first licensed in real estate in 2000 and have worked residential, commercial, and now business brokerage. In all that time I never found a single system that would find and attract clients, track them in one place, remind me to follow up, and tell me when a buyer and a seller fit each other. So I networked religiously instead: over $700 a month in membership fees, the lunches, the coffees. It worked, slowly, and it never stopped needing me.
So I built mine. A site owners actually use, an assessment that tells me who is ready, lists pulled from public records and scored for who is likely to sell, a dashboard I open every morning, and follow-up that keeps every conversation warm until the owner calls back in November. It runs E² Exits™, my brokerage with eXp Commercial, today.
OUTRIGGER ADVISORY GROUP™ started on the water. A sailboat does not win because it is fastest; it wins because the hull, the stabilizer, the sail, and the crew each do their job at the right moment, with a navigator reading the water ahead. That is how the course and the platform are laid out: legs of a race, each with a mark to round, and a system that tells you where you are.
Business Broker OPS™ is that system, built for you before your first setup call, with me on the check-ins for the parts I wish someone had shown me. If you would rather partner than build, my door is open either way.
First, the website your owners see, built in your brand. Then your analytics and lead-tracking system behind it: the same on Launch and Accelerator, with more already running in it on Accelerator.
Open the example site full screen
Business owners open their mail. Every piece we send carries one idea and the QR to your Buyer's Audit™, so a scan becomes a lead in your dashboard with the owner's score attached.
Run it yourself from our templates, or hand it to our team. Either way, it costs far less than the mailing houses, because our goal is to move your needle, not sell you postage. Pricing on your setup call.
Sourcing every lead yourself, following up by hand, keeping the spreadsheet honest, and remembering who said "call me in the spring." Most brokers built a business that way, and many still do. Here's what it adds up to when you put a number on the pieces you'd buy to do it well.
| Website builder with analytics and a dashboard | $600+/mo |
| Website design and build, one-time | $3,000–12,000 |
| A CRM (cheap ones exist; nobody keeps them updated) | $50–500/mo |
| Owner lists from a data vendor | $300–600/mo |
| Part-time assistant for follow-up and CRM hygiene | $800–1,500/mo |
| CIM writer or designer, per listing | $1,000–1,500 |
| A course or coaching program | $2,000–5,000 |
| Your time learning and implementing it yourself | years |
| Roughly, per month | $2,500–4,500 |
And most brokers never finish the build. They get steered into the tech, the pieces never talk to each other, and the November seller from the March conversation still slips.
| Site, CRM, dashboard, matching, listing workbench, partner portal, bio page, content library | included |
| Course, AI coach, monthly office hour | included |
| Customized to you and your target market, within 30 days | deposit from $1,497 through October 3 |
| Your time wiring pieces together | 0 hrs |
| Per month, everything included | $497 |
One system, one login, one bill, and the follow-up runs whether you remembered or not. Keep the networking; it works better when the system catches what it produces.
Third-party costs are typical market ranges for comparable tools and services, not quotes. Your fee on any deal is set by your own agreements and is not part of this comparison.
What brokers use today, next to what this is.
| A broker CRM | A marketplace | A course or coach | Business Broker OPS™ | |
|---|---|---|---|---|
| Lead-generating website built for you | — | — | — | Yes |
| CRM built in, set up, hosted | you set it up | — | — | Yes |
| Owner lists scored for likelihood to sell | — | — | — | Yes |
| Follow-up that runs itself | if you build it | — | — | Yes |
| Buyer and seller matching across a broker network | — | public listings only | — | E² Deal Match™ |
| Match before the listing is signed | — | — | — | Yes |
| Weekly class with a working broker | — | — | sometimes | Accelerator |
| Partner directory attached to deals | — | — | — | Yes |
Both come customized to you: your domain, your logo, your niche, your territory, your target market, within 30 days. You never touch the tooling. Deposit covers the build; monthly covers hosting, the console, and support.
The platform, customized and hosted for you. You bring your own contacts and lists; the system scores and matches them. Want a list built? Add List Build below.
Monthly starts month two. 6-month minimum, then renews monthly.
Everything in Launch, plus eight weeks with Amber walking you through it: a 60-minute check-in every week in a small group, your first lead lists researched and installed for you, and the advanced AI coach between sessions. You don't learn the system on your own; you build your brokerage with someone beside you.
Monthly starts month two. 6-month minimum, then renews monthly. Class start dates are set with you at enrollment.
Licensed brokers publish immediately. Not licensed yet? Everything gets built now; the site goes live the day your license and brokerage affiliation are verified.
Tell us the industry and the territory. We pull every matching business from public records, score how likely each owner is to sell, find and verify the owner on the ones worth calling, remove anyone already in your contacts, and install it in your console. Then we refresh and rescore it for six months.
One-time per list, six months of refresh included, then $97 a year to keep it live. Accelerator includes one build up to 1,500 records.
Order a list buildBusiness brokers can also connect OUTRIGGER BALANCE™ to request owner financials and OUTRIGGER HORIZON™ to run recasts, add-backs, and valuation ranges. Purchased separately; your dashboard shows a Connect button.
No. Never. The platform charges membership, that's all. What you earn is yours, and what two brokers agree on a shared deal is between them, in writing.
No. Everything is set up for you and managed for you. You open your dashboard, it tells you who to call, and the follow-up runs on its own. In the Accelerator, I walk you through it on our weekly calls until it's second nature.
Within 30 days of your intake: your website live, your contacts in one place, your follow-up running. Your list is built and installed as part of the program.
Every member's buyers and sellers in one shared book, so the system does the matching instead of you hunting and calling around. Your records stay private unless you choose to share them; shared records match across every member's book and you get the alert, with the other broker's name and profile. Members only. Nobody else has this.
On Launch, you bring your own contacts and the system scores and matches them. On Accelerator, we research your niche and territory, build your owner and buyer lists from public records, score them for who's likely to sell, and install them during the program.
Yes. Your sellers, your buyers, your notes, and your numbers stay in your account. No other member sees them. You choose, record by record, whether anything goes to the network, and your seller's name never leaves your account either way.
Yes. Your website, dashboard, and list get built now. Your public site publishes when your license and brokerage affiliation are verified, and you'll confirm representation agreements and disclosures with your managing broker before your first owner conversation. The course starts with licensing and setup by state.
Yes. Business brokerage is a natural add for agents who already know owners and buildings. Build your site and list now and begin business sales the day your state clears you. If you want to do it under eXp Commercial, Amber can sponsor you. Start with the free 30-day switch plan, built from your answers.
Because a brokerage doesn't produce in 30 days. Your first listing typically comes in months three to five and the first closing after that. Six months is the shortest window in which the system can show you what it does.
After the six-month minimum, cancel with 30 days' notice. You get a 30-day window to export the contacts you brought and everyone you engaged, plus your deals and notes; the platform and its lists stay with the platform. All payments are final.
Site, CRM, scored lists, automated follow-up, and E² Deal Match™. Up to $2,500 off your deposit for a limited number of new members, through October 3.
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